Good Feature Writing Examples Get You Closer To
Your Byline
By: Andrew Morris
It is the dream of many of us that write to
be featured above the fold on a leading publication, website or
newspaper. For many it remains a dream, but for others who turns
dreams into action it can become a reality.
It
is the dream of many of us that write to be featured above the fold
on a leading publication, website or newspaper. For many it remains
a dream, but for others who turns dreams into action it can become
a reality.
Gone are the days when few
of us had a voice. Today, with the Internet, blogs and other news
gathering sites, we can quickly and easily become published feature
writers, although getting paid for it is another matter. The good
news is that having your blog featured on Feedburner, or your
article on the front page of Digg or Netscape will generate so much
traffic and word of mouth that paying for the same advertising
would be akin to buying commercial time on the Super Bowl, and
beyond the reach of most.
A feature article can be
about anything at all, but it helps if it is newsworthy. I have
written an article or two about my dog, and while it brought
personal fulfillment, it did not generate much traffic. In the
newspaper field (and true also on the Internet) the headline "Dog
Bites Man" garners little attention since it is an everyday
occurrence, while the title "Man Bites Dog" makes us all sit up and
take notice.
If you are going to write
a feature article on anything, give it a unique perspective, and do
not copy and paste something you read. That would be plagiarism,
and the search engines tend to ignore what they identify as
duplicate content.
Case
studies are often provide very good feature articles examples,
especially if the study concerns something or someone that could
affect all our lives or the economy. When Alan Greenspan, head of
the Federal Reserve of the United States from 1987 to 2006, made a
statement people around the World took note. Was it because he was
a great writer? Rather it was because what he said affected the
lives of millions, billions around the world.
Choose what you want to
write about, write it well, but be certain you have an audience. If
someone can read your feature article, and find it improves their
life or teaches them something they did not know before, you have
the very real possibility of achieving "above the fold"
placement.
A proven successful
feature article model is the "How To" article. Some examples
are:
"How To Lose Weight and
Keep It Off"
"How To Make So Much Money
Even Your Mother-in-Law Will Think You Are Made Of
Gold"
"How To Live To One
Hundred and Remain Healthy and Fit"
When
Winston Churchill uttered the famous words, "Never, never, never
give up" he was talking about World War II. But the same holds true
in getting your first featured article published. Never give up: if
your article is rejected, revise it, write another one, or submit
it to somewhere new. Rejection is part of life, and certainly part
of any writer's life.
Know your market. This
sounds simplistic, but it is crucial. Do not submit your articles
to publications or websites about dogs if your article is about
cats. Despite your talent, your work must fit the market where it
is submitted or publication will be an elusive
dream.
If you are a writer, then
you have the potential within to be a feature writer. Research,
refine, then listen if you get a rejection notice: often those
editors will guide you toward ultimate success.
Andrew Morris
www.articlewritingzen.com
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